Growth Marketing Manager

Posted Feb 18, 2021, 22 views
  • sql
  • seo
  • roi
  • cac
  • ltv

You will* Develop and own the entire user acquisition and growth strategy (sometimes from inception) to scale.
* Identify, validate, and optimize new channels for growth, depending company scope. This could include:
* Online acquisition (search, display, retargeting, social)
* Offline (Billboards, building advertisements)
* Direct Mail, Podcast, and Video Advertising
* Viral loops
* Affiliate marketing
* Influencer Marketing
* Non-paid search and SEO
* B2B: Lead generation and scoring
* Effective development of end-to-end marketing campaigns.
* Effective management of project timeline, issues, risks, dependencies, and deliverables.
* Management of production agencies/vendors/contractors to develop campaigns.
* Defining, driving, and measuring key performance indicators (KPIs) for growth.
* Own important metrics around growth, including conversion rates, activation rates, CAC, LTV, and ROI.
* Develop an experimental approach to drive metrics, including A/B testing, rapid iteration and data analysis to make data-driven hypothesis (SQL is helpful).
* Optimize funnels and conversion rates across landing pages and in-product flows.
* Partner with cross-functional teams, including Product and Engineering to understand user touchpoints and optimize user experience across the product.
* Build reporting dashboards and attribute ad spend by channel.

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