Paid Advertising Specialist

Posted Jan 12, 2022, 12 views
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Growth University (https://growthuniversity.io) is where founders build their playbook for growth.
This is a friendly team that believes in working hard and pushing the boundaries of analytical thinking. We treat each other with kindness and take the time to recognize a job well done.
As a paid advertising specialist with Growth University, you'll be primarily working on paid advertising projects for our clients (who themselves are high growth startups), and will also assist our team on internal projects as well.
Responsibilities


  • Management of paid media account operations for multiple clients.

  • Ensure timely and quality completion of work product delivered to Growth University clients.

  • Research and execute important aspects of campaign builds. Such as keyword research, ad copy drafting, audience research, client / website research, account structure, data, audience building etc.

  • Analyze paid media campaigns to develop, execute, test, and report on paid media strategies.

  • Prepare weekly paid media performance reports and recommendations to deliver to clients.

  • Deliver paid media campaign optimizations analyses and provide recommendations for next steps from the data.

  • Stay informed of relevant industry, paid media, and paid media platform trends and best practices.

  • Improve processes via Standard Operating Procedures (including documentation) for new and ongoing processes related to your role


Requirements

  • Required: Fluent English written communication is required.

  • Required: 2+ years of experience in a digital media strategy role (preferably paid media, but also funnel marketing)

  • Required: 2+ years of experience in Facebook and Google Ads advertising is required.

  • Required: 2+ years of experience in a digital marketing agency or similar.

  • Experience with Google Ads – annual certifications required

  • Familiarity with Facebook Blueprint - don’t have to be certified. We sponsor team members for this certification.

  • Experience with social ad platforms such as Facebook, LinkedIn, and Twitter

  • Understanding of Google Analytics and Google Tag Manager

  • Understanding of the new requirements around privacy first and iOS 14.5 changes.

  • Attention to detail and the ability to multitask in a deadline-driven atmosphere.

  • Ability to clearly and effectively articulate insights and recommended actions.

  • Strong levels of integrity, autonomy, and self-motivation.

  • Excellent analytical, organizational, and time management skills.


Preferred experience includes:

Experience with funnel marketing elements is preferred. E.g., landing page building, creative / copy, tracking / attribution, analytics, etc.
Nice to haves include:
Experience in Pinterest, TikTok, Linkedin, Apple Search Ads, Twitter, Programmatic, Bing, YouTube, etc..
* Experience with both direct response and brand performance marketing.
Benefits, etc. * We provide flexible hours. This does not need to be a 9-5 role. You can be as flexible as you need. Once your tasks are completed, we trust you can manage your time yourself.
* Entrepreneurship is something that we value in Growth University. If you are building your own business or have goals to do so, we help in the support of “side hustles” by providing a supportive network and learning environment.
* Generous vacation policy
* Strong health care & leave policy (100% employee & 80% dependent coverage on health care, 12 weeks paid leave maternity/paternity with flexible return to work options, and more)
* Compensation DOE and generous stock options granted to the right candidate.

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