Mobile User Acquisition Manager

Posted Jan 12, 2022, 17 views
  • google
  • ltv

About The Role

We'd love to talk with you if…

Minimum 3+ years working in mobile app User Acquisition
* Data-oriented and pays close attention to detail
* Understands attribution and explain
* Technical background a plus

Role Expectations

Role reports to the Director of User Acquisition
* Traffic campaigns to all our mobile app ad networks and DSPs
* Conceptualize, Develop, and Execute user acquisition campaigns across FB, Google, DSPs, networks, and other paid channels for mobile apps
* Research and Evaluate new user acquisition channels
* Evaluate current channel performance and recommend long-term strategies
* Overhaul existing ads systems and execute new ad campaigns
* Use insights from marketing data, user data, and competitor analysis to propose product improvements that will help the company reach OKRs including retention, LTV, & CPI goals
* Monitor, Tweak and Cultivate new audiences for targeting
* Generate progress reports, projections, and recommended improvements
* Build weekly reports by country
* Manage partnerships with external agencies and vendors
* Work with creative team to build new video and banner ads
* Demonstrate the ability to effectively manage and optimize acquisition budgets
* Create new store descriptions for international markets for ASO purposes

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