Conversion Rate Optimization Associate

Posted Feb 22, 2021, 16 views
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The Catch Company is looking for a Conversion Rate Optimization Associate to join our revenue team. This individual will work closely with our revenue, marketing, and development teams to optimize on-site performance across all of our digital properties.

What makes this a special opportunity:

The role is also a great fit for candidates who are interested in learning more about modern consumer product startups and the fishing and outdoor industry
* The role presents an opportunity to work on several unique sites with distinct value proposition and unique goals / challenges
* Our tech stack includes a robust data infrastructure and best-in-class personalization tools, including Dynamic Yield
* We place a premium on building a great culture made up of great people
* You will work with and learn from experienced leaders who have a track record of building successful companies

What you will do:

Create, execute, and refine testing roadmap to optimize around our site performance and personalization goals.
* Manage day-to-day conversion rate optimization and testing on all our digital properties
* Use Dynamic Yield to build new campaigns, including defining strategy and impacted audience, building testable variants, and implementing the campaigns on site
* Collaborate with our software development resources to manage generation of any new code required for new front-end campaigns
* Identify improvements that can be made to our event tracking, A/B testing methodology, and data analysis to inform further optimization and improvements

What you’ll need:

1-2 years of on-site ecommerce optimization experience, preferably for consumer products
* Understanding of modern web architecture and capabilities of HTML, CSS, and Javascript (front-end coding experience not required)
* Working knowledge of statistics to accurately set up experiments and interpret testing performance
* Experience using VWO, Optimizely, Google Optimize, or similar A/B testing tools
* (Preferable) Experience using Dynamic Yield or a similar personalization platform

What will make you successful:

Self-starter / Motivated
* Collaborative – able to work with stakeholders to get things done
* Analytical / data-centric problem solving approach
* Improving, not satisfied w/ status quo (stays up to date, learns new technologies, etc.)
* Sees the forest and the trees (able to consider problems and solutions at multiple levels of abstraction)
* Creative (novel solutions based on understanding of context – knowing when not to be creative and apply an existing solution that works)
* Flexible – update your mental model as new facts / arguments emerge

Unfortunately, visa sponsorship is not available at this time.

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